Healthcare Marketing · Sydney, Australia

Where healthcare industry
knowledge meets marketing
that works

A specialist marketing consultancy for healthcare businesses — from AI health tech startups to healthcare practices, and digital health platforms.

Book a Discovery CallOur Services
AI Health TechGP PracticesDigital HealthGo-To-Market StrategyBrand PositioningPatient EngagementFractional CMO
What We Do

Marketing built on healthcare industry knowledge

Most marketing agencies don't understand healthcare. Most healthcare professionals don't understand marketing. We sit at the intersection — bringing genuine industry knowledge and strategic marketing expertise to every engagement.

01
We understand your industry

We know how clinicians think, how healthcare businesses operate, and how patients make decisions. No hand-holding on the basics — we come ready.

02
We speak AI fluently

From AI scribes to smart receptionists to clinical decision tools — we understand the technology landscape and how to position it clearly to the right audiences.

03
We focus on outcomes

More patients, more clients, stronger brand, better adoption, faster growth. We measure what matters — not vanity metrics.

04
We work with a small number of clients

We deliberately keep our client list tight so every engagement gets senior-level thinking and genuine attention — not junior teams and templated work.

Services

How we can help you grow

Every engagement is tailored. We don't do templates or generic playbooks. Whether you need a full strategy or hands-on execution, we work the way that serves you best.

Track A
Marketing to Healthcare Practices

For health tech companies, AI startups, and digital health vendors selling products or services into GP and specialist practices. Your customer is the clinician or practice manager — and reaching them requires a very different approach.

01
Health Tech Go-To-Market

Launch strategy, messaging, and positioning for AI and digital health companies entering the clinical market. Built around how clinicians actually make buying decisions.

02
B2B Healthcare Marketing Strategy

Reach and convert GP and specialist practices. Account-based marketing, content strategy, and pipeline development tailored to the healthcare sales cycle.

03
AI Adoption Consulting

Help your healthcare clients actually adopt your AI product. We bridge the gap between what the technology does and what clinicians need to hear to trust and use it.

or
Track B
Marketing for Healthcare Practices

For GP practices, specialist practices, cosmetic clinics and allied health businesses marketing directly to patients. Your goal is to grow your patient base, improve retention, and build a practice people trust and return to.

04
Patient Growth & Acquisition

Digital and direct marketing, SEO, social media, and paid campaigns designed to attract the right patients to your practice — not just volume, but the right fit.

05
Patient Retention & Engagement

CRM strategy, recall campaigns, follow-up communications, and patient lifecycle marketing that keeps patients coming back and referring others.

06
Fractional CMO

Senior marketing leadership without the full-time cost. We embed into your practice or organisation part-time to lead strategy, manage suppliers, and build your marketing properly.

Who We Work With

Built for healthcare businesses of all shapes

🏥
Healthcare Practices

GP practices, specialist practices, cosmetic clinics and allied health businesses looking to grow their patient base, improve retention, and modernise their marketing.

🤖
AI Health Tech Startups

Early to growth-stage companies building AI tools for clinicians — scribes, receptionists, diagnostics, and clinical platforms.

🤝
Health Tech Vendors

Companies selling AI and digital health solutions into the clinical market — who need help reaching, educating, and converting healthcare decision-makers.

📱
Digital Health Platforms

Telehealth, patient engagement, and health management platforms that need sharp positioning and a clear path to clinical adoption.

How It Works

A clear process. No fluff.

Step 01
Discovery

A focused conversation to understand your business, your goals, and what success actually looks like for you.

Step 02
Diagnosis

An honest audit of your market, your positioning, your current marketing, and the opportunities you're leaving on the table.

Step 03
Strategy

A clear, prioritised plan of action. Not a 60-page document nobody reads — a sharp brief that drives real decisions.

Step 04
Execution

We work with you to implement — hands on or in an advisory capacity — with regular check-ins and honest progress reviews.

"

They understand both sides — the clinical reality and what it takes to grow a healthcare business. That combination is genuinely rare.

Healthcare Executive · Sydney

Ready to market your healthcare
business properly?

Sydney-based · Available nationally
hello@pulsemarketingconsulting.net

Book a Discovery Call